Social Media Content Calendar

As Sir Winston Churchill puts it- “He who fails to plan is planning to fail”! If you are about to post something for a client tomorrow on Facebook and you are at a loss as to what to put up, then you surely are lagging behind. In the absence of a sound strategy, you will… Continue reading Social Media Content Calendar

Tips Businesses Need to Remember While Designing Website

The modern world requires modern tactics and tools to leave an everlasting impression.  More and more business owners are now aware of the internet platforms through which businesses can connect with their target audience and turn leads into sales. Having an online presence typically means having your website. Since you are incurring time & investment… Continue reading Tips Businesses Need to Remember While Designing Website

How technology is transforming the way we do business

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” – Stewart Brand Technological growth has been the protagonist in every business’s story in the 21st century. It has impacted the way we work, what we work and who we work for. It has transformed the… Continue reading How technology is transforming the way we do business

How to manage online reputation of your brand

Going great with your social media campaigns? Those new likes and followers sure do feel great, but it is one thing to post on social media, and it is another to actually engage with your audience and effectively manage your brand’s reputation. The need to properly manage your brand’s reputation has not been greater than… Continue reading How to manage online reputation of your brand

Why is it necessary for businesses to use web applications

Web application is a client-server software application in which the user interface runs in a web browser. Common types of web applications include webmail, online retail sales, online auctions and many other functions.   Why is it necessary Web applications enables modern businesses to increase their market share through it outreach. In fact, they tend… Continue reading Why is it necessary for businesses to use web applications

6 Things That Can Mess With Your Social Media Marketing

A wondrous, impeccable socializing & marketing tool called social media. Everyone has it, everyone uses it. Being the virtual extension of our lives, social media needs to be used carefully. Just as we think before we speak, we should think, analyze and effectively implement our strategies before posting anything. For a corporate entity looking to… Continue reading 6 Things That Can Mess With Your Social Media Marketing

Top 5 SEO myths busted!

SEO! The modern-age marketing tool that everybody is talking about. But, with all the talking and opinions, myths and misconceptions spread like a forest fire. People think that SEO is something that guarantees instant results or that all it takes is a bunch of keywords that your web developer has asked you to use. But… Continue reading Top 5 SEO myths busted!

Avoid these mistakes during an E-mail marketing campaign

To err is human, to truly mess things up, you need a computer. This old adage is so accurate and samples of it could be found daily in the corporate world. This statement comes true in case of messing up an E-mail marketing campaign. Email marketing itself became a lot more complicated since it’s inception.… Continue reading Avoid these mistakes during an E-mail marketing campaign

Website Design v/s. Website Development

Web development starts where designing ends. Though Web designing and web development may sound synonymous to each other, they are two very different topics. Web designers and Web developers need to have different skill sets. While a designer works on the front end of a website and renders his creativity into the website for an… Continue reading Website Design v/s. Website Development

Why Is Content Marketing Important For Your Business?

“Traditional marketing talks to people, content marketing talks with them”! Though content marketing might sound like something synonymous with blogs, viral YouTube videos,etc., it is the art of educating your customers on your products or services and thus engaging them in the process of buying your product. Quality and engaging content is not intrinsic to… Continue reading Why Is Content Marketing Important For Your Business?