Facebook Scraps The 20% Rule But Why?

The best ads and billboards attract you with bold fonts, straight forward messaging, bright and eye-catching images. However, it was not the case with Facebook until recently. For long enough Facebook has warned it’s advertisers from putting too much text on the ads’ images, famously known as ‘20% text rule’, citing reasons that audiences on… Continue reading Facebook Scraps The 20% Rule But Why?

Avoid these mistakes during an E-mail marketing campaign

To err is human, to truly mess things up, you need a computer. This old adage is so accurate and samples of it could be found daily in the corporate world. This statement comes true in case of messing up an E-mail marketing campaign. Email marketing itself became a lot more complicated since it’s inception.… Continue reading Avoid these mistakes during an E-mail marketing campaign