“Traditional marketing talks to people, content marketing talks with them”! Though content marketing might sound like something synonymous with blogs, viral YouTube videos,etc., it is the art of educating your customers on your products or services and thus engaging them in the process of buying your product. Quality and engaging content is not intrinsic to any platform. Good content has the quality of rendering some value to the reader, irrespective of the platform.
Why Content Marketing?
Content is the fuel for marketing. According to research, a consumer has already passed through 60% to 90% of the sales funnel before even contacting the brand or the salesperson. A large number of customers do an online research of the products before purchasing the product. So educating and thus,engaging your customers by creating quality content is the perfect way to create awareness about your product or service and push them below the funnel.
What is Content Marketing?
Instead of pushing your products or services on to your customers, you are delivering information to your buyers thus making them more intelligent.
The essence of content marketing is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their preference and loyalty.
Benefits offered by quality content marketing
Credibility and trust building for your brand
The more time you spend on content marketing means the more content you are generating. This means more information for users, who have more reasons to stick to your website. This would help with become more familiar with your brand. More the trust, higher will be the conversion rate.
Increasing visibility of of your brand
Creating genuine content on a regular basis makes your brand visible. Every new post you add to your blog is another page that Google will index.Having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
Higher domain authority
Producing valuable content on a regular basis increases the authority, relevance and trust of your site. This boosts your domain authority, which means higher search rankings. Overall, it increases your organic search visibility.
Gets referral traffic from other websites
When you contribute to external or third party websites as a guest, you have the opportunity to link back to your website.But be vary to do so on a relevant, authoritative site with high traffic, so that a single guest post could earn you thousands of new visitors to your site.
It is cost-effective
Content marketing is amazingly cost-effective. Content marketing only costs time, and given its advantages, it is worthwhile. Although it does not yield results immediately, but within a few years you can easily earn twice or even thrice as much as your investment.
Content marketing should always be the universal weapon in your marketing arsenal. Done right, it can work wonders for your business. However, if writing creatively is not your forte, you can always have it outsourced to experts in content marketing strategies.