For any agency, the creation of SEO is pivotal. This process helps the agency in devising the best possible strategy and gives the security of having an agreed set of objectives they have to meet. Any SEO creation requires 6 major elements to make clear to the agency. Here is a quick overview of the key essentials of any SEO brief:
-The Objectives:
This head briefly defines the SEO brief goals and how do you wish to plan to measure them.
-The Brand:
This describes the overview of the brand, what sets it apart and where do you see it going in the future.
-The Target Audience:
Selecting and analyzing your Target Audience and deciding who do you wish to connect with, is an essential part of creating the SEO brief.
-The Competitors:
The brands you need to stay ahead of and the ones you want to catch up/overtake.
-The Budget:
Your current budget and whether you expect this to increase or decrease over time.
-The SEO History:
This head describes everything you have (or haven’t) done with SEO up until now.
Creation of SEO Brief is an important deal for any agency. Clarifying these points isn’t only for your agency’s benefit, it’s for yours too. Consider them and make your SEO Brief an effective one.
