The indispensable tool we call ‘mobile’, is perhaps man’s most ‘necessary luxury’ in the 21st century. Wherever we go, we carry mobile phones. And we do not hesitate while sharing our location through the various apps that we use. This has opened up a whole new world of possibilities for advertisers to personalize their messages to these customers real time, based on their current location.
While his search patterns are important, geo-targeting can match the most apt content with the customer’s needs where they are or have been. We have enlisted some reasons as to why you should start focusing on geo-targeting–
- Improves customer experience
Brands that monitor the shopping habits of their customers can look towards geo-targeting. The result can be highly appreciated by the customer when his purchasing needs are aligned with his location. Geo targeting can satisfy customers who prefer a personalized experience when interacting with a brand, by providing relevant services based on where they are, where they’ve been and where they’re going.
As location data is real time, brands can target people at the precise time. People are more likely to buy from you when they are near to your outlets or stores. By targeting them at that very instance, it is more likely that they will buy from you due to your proximity and personalized services.
- Deliver at the right time & right place
Geo-targeting enables a brand to be ever present to meet the consumer’s needs every time he is on the go with his mobile. Geo-targeting allows a brand connect with customers in specific areas of the globe, preferably the location where the customer is present.
- Your customers are up for it
Customers are ready to share their information, if it means that their needs are met or even better, they are at the end of an offer from your brand. Additionally, customers are getting their goods and services via mobile devices, making it easier than ever. With the easy availability of this information, customers are massively open to this type of marketing.
- Find new customers
Brands using geo targeting can better understand a customer’s needs & preferences, based on his consumption patterns. Targeting potential customers is easier when you know where exactly to look, and geo-targeting searches that efficiently. Thus you have a greater insight into the future behavior of your customers and are more likely to meet his expectations quicker.
Geographically targeted ads are surely to give increased returns over plain blind advertising. Clickthrough rates are improved in geo-targeting, as compared to advertisements not targeted by location. The results in a given situation depends on the geographical distribution of potential customers, a variable that requires intensive research to accurately determine.