There’s no denying the fact that a landing page is an essential element to generate more leads. It makes it really convenient for digital marketers to convert website visitors into leads. They dispense better-targeted pages and eventually captures more and more leads.
Randomly, by filling a lead capture form, landing pages limit the distractions of the visitors which results in a constructive aspect of the website.
Creating landing pages for your website by following these 5 simple tips:
1. Detach the main navigation from your landing page.
Excessive hyperlinks on the landing page increase the risk of distraction for your visitors. It’s better to avoid such diversions to keep your visitors focused.
2. The Headline of the Landing Page should be match-able to its Corresponding CTA
It’s important to keep your messaging consistent in both your call-to-action (CTA) and the headline of the landing page. Inconsistency in communication across your landing page can lead to unnecessary confusion. Moreover, you might easily lose their trust. Eliminate any and all confusion, and make sure your landing page consistently reflects what you promised in your call-to-action — and vice versa.
3. Try to Embrace the White space on your landing page
A highly clustered content is never appreciated. Talk sense, write sense. Remember, less is more.
4. Ask for balanced and limited information
Fewer fields in your landing form lead to the increased number of conversions. On the other hand, more fields often increase the value of your offer in the minds of the visitor. Essentially, the best way to determine your fields of the form is to test it for yourself.
5. Construct a Landing page that includes all essential elements
Don’t miss out on an important element of your Landing page. It must include a headline along with a sub-headline, a brief description of the offer that clearly emphasizes its value, one supporting image, other substantial elements such as testimonials or security badges, and most importantly, a form to capture visitors’ information.